https://www.stepskochi.com/digital-marketing-training-kochi
What is digital marketing?
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Digital marketing is the process of the promotion of products or brands via one or more forms of electronic media. It involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
3) Why digital marketing wins over traditional marketing?
The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. Examples of digital marketing include things like websites, social media mentions, You Tube videos, and banner ads. Specifically, digital marketing is similar to traditional advertising, but using digital devices. However, digital marketing is considered a form of inbound marketing and its goal is for people to find you. Businesses put content (or ads) out for individuals to find. People may conduct an organic online search, a paid search; find your business on a social network or by reading content that has been published online such as a blog or an article. The more they see you or your content, the more familiar they will become with your brand and they will eventually develop a trust and a rapport with you through this online presence.
Digital Marketing can reach global audience instead of just local.
The tools & services used such as domain name, web hosting, and auto responder are easy to operate. So you don’t have to rent expensive store, no regular maintenance and no headache of hiring staffs.
Advertising campaign are much cheaper than flyer, TV commercial, books & other material.
Simple to measure: Unlike traditional methods you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results. For measuring traffic to your site you can use Google Analytics to measure specific goals you want to achieve for your website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from your emails.
Visibility
In digital marketing visibility is to get you visible on web, a place where your potential customer can gather information about you.
You can get visibility in form of a website, blog, posting articles on various offline and online channels, displaying banner ads on targeted websites, by having a Facebook fan Page, by starting a group on LinkedIn, by running a video on YouTube and so on.
Engagement.
Your end objective is to get some sales, for that you need to generate some leads and for generating leads you must engage your customers, you must make them do some activities on your website. Not everyone who visits your website has a buying intention. So serve the purpose for which they have visited your site, it could be anything, they might have embarked upon your website just like that while browsing the website so do some activity to engage them. Let that person do something on your website and this is what we call engagement.
Bringing targeted traffic
Inbound links - Inbound links or commonly known as “backlinks” are the links pointing to your site and search engines like Google like it when you have thousands of links pointing to your site.
Outbound links -These are links that are going to direct you to another specific webpage or website altogether.
Converting traffic into Leads
Once you engage people, you generate leads. It can be micro or macro leads.
Micro Leads
Micro leads are those lead which although have been filled up by people however they are not interested in buying your product at that point of time. For example, a lot of people have downloaded your white paper or e-brochure or have subscribed for your blog or newsletter and you got some information, you got some activity going on your website by your target customer however they are, at this point of time, not interested in your product or services or rather not ready to buy them.
Macro Leads
Macro leads are those leads in which the person is more interested to buy and they have filled up an important lead. For example inbound call, someone subscribing for free trial or someone walking into your center. Macro leads are actually those leads in which chances of visitors getting converted into customers are higher.
Retention
The last process of digital marketing is retention. retention is getting the same customer back to your website and selling again. You can do this through email marketing, remarketing and so on.
Performance Evaluation
Web analytics is the measurement, collection, analysis and reporting of data over the internet for purposes of understanding and optimizing web usage. Apart from measuring the web traffic it also helps you in your business and market research. Through web analytics you can assess and improve the effectiveness of your web activities
What is digital marketing?
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Digital marketing is the process of the promotion of products or brands via one or more forms of electronic media. It involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
3) Why digital marketing wins over traditional marketing?
The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. Examples of digital marketing include things like websites, social media mentions, You Tube videos, and banner ads. Specifically, digital marketing is similar to traditional advertising, but using digital devices. However, digital marketing is considered a form of inbound marketing and its goal is for people to find you. Businesses put content (or ads) out for individuals to find. People may conduct an organic online search, a paid search; find your business on a social network or by reading content that has been published online such as a blog or an article. The more they see you or your content, the more familiar they will become with your brand and they will eventually develop a trust and a rapport with you through this online presence.
Digital Marketing can reach global audience instead of just local.
The tools & services used such as domain name, web hosting, and auto responder are easy to operate. So you don’t have to rent expensive store, no regular maintenance and no headache of hiring staffs.
Advertising campaign are much cheaper than flyer, TV commercial, books & other material.
Simple to measure: Unlike traditional methods you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results. For measuring traffic to your site you can use Google Analytics to measure specific goals you want to achieve for your website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from your emails.
Visibility
In digital marketing visibility is to get you visible on web, a place where your potential customer can gather information about you.
You can get visibility in form of a website, blog, posting articles on various offline and online channels, displaying banner ads on targeted websites, by having a Facebook fan Page, by starting a group on LinkedIn, by running a video on YouTube and so on.
Engagement.
Your end objective is to get some sales, for that you need to generate some leads and for generating leads you must engage your customers, you must make them do some activities on your website. Not everyone who visits your website has a buying intention. So serve the purpose for which they have visited your site, it could be anything, they might have embarked upon your website just like that while browsing the website so do some activity to engage them. Let that person do something on your website and this is what we call engagement.
Bringing targeted traffic
Inbound links - Inbound links or commonly known as “backlinks” are the links pointing to your site and search engines like Google like it when you have thousands of links pointing to your site.
Outbound links -These are links that are going to direct you to another specific webpage or website altogether.
Converting traffic into Leads
Once you engage people, you generate leads. It can be micro or macro leads.
Micro Leads
Micro leads are those lead which although have been filled up by people however they are not interested in buying your product at that point of time. For example, a lot of people have downloaded your white paper or e-brochure or have subscribed for your blog or newsletter and you got some information, you got some activity going on your website by your target customer however they are, at this point of time, not interested in your product or services or rather not ready to buy them.
Macro Leads
Macro leads are those leads in which the person is more interested to buy and they have filled up an important lead. For example inbound call, someone subscribing for free trial or someone walking into your center. Macro leads are actually those leads in which chances of visitors getting converted into customers are higher.
Retention
The last process of digital marketing is retention. retention is getting the same customer back to your website and selling again. You can do this through email marketing, remarketing and so on.
Performance Evaluation
Web analytics is the measurement, collection, analysis and reporting of data over the internet for purposes of understanding and optimizing web usage. Apart from measuring the web traffic it also helps you in your business and market research. Through web analytics you can assess and improve the effectiveness of your web activities
